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Explorer of the week: Mike Wesch

Mike Wesch presents at Pop!Tech. Photograph courtesy Pop!Tech

Mike Wesch presents at Pop!Tech. Photograph courtesy Pop!Tech

Cultural anthropologist and media ecologist Mike Wesch examines how the internet has changed communication and relationships today. He addresses questions of anonymity, user generated filtering, participatory culture, and more with various experiments online. As one reviewer exclaimed, “Who knew anthropology could be so much fun?” (read more…)

An anthropological introduction to YouTube

This is a another video by Mike Wesch. Presented at the Library of Congress, June 23rd 2008. He said “This was tons of fun to present. I decided to forgo the PowerPoint and instead worked with students to prepare over 40 minutes of video for the 55 minute presentation. This is the result”

Viral Videos

Video published on 13th of November.

Number of Views : 43,583,183 in just 9 days.

This commercial for Volvo shows actor Jean Claude Van Damme performing one of his signature splits, while wedged between two moving Volvo trucks, standing only on their side mirrors while the vehicles drive in reverse, toward a sunset.  Enya’s “Only Time” plays very appropriately in the background.

Source from: FOX News

Video published on 15th of November

Number of Views : 11,355,350 in just 7 days.

K-mart is no stranger to controversy; producing such advertising jewels as “Ship My Pants” and “Big Gas Savings.”  Now, the big box retailer is raising more than a few eyebrows with its latest holiday ad for their male underwear line.  The funny spot shows a group of men wearing suits above the waist and only festive boxers below, while shaking their hips to play “Jingle Bells.”

Source from: FOX News

Video published on 17th of November

Number of Views : 6,997,832 in just 5 days.

Girls rule! A pink empowerment video making the rounds is so darn cute you may not care that it’s a not so thinly veiled commercial for an upstart toy company. Just watch and see.

“The Princess Machine” video was posted on YouTube this week and quickly went viral. It has more than 6 million views thanks to its infectious riff on what some could say is one of rock ‘n’ roll’s most blatantly sexist songs: the Beastie Boys’ “Girls.” (“All I really want is girls … to do the dishes … to clean up my room … to do the laundry.”)

Source from: Los Angeles Times

Question and Answers 01

Eugene, I like your post which is full with observation and in an expressive way. Do you think that social media affect the future trend of mobile technology as well? Check out my blog at Thanks

Thanks Queenie. Mobile technology will definetely be influenced by social media in the future. Mobile technology needs to work with media companies due to the increase participation of people in the social media. Without the existence of social media, people will use regular phones rather than smartphone. Therefore it will affect the mobile companies market. The more human participation, the higher value earned by mobile companies in the market. However, mobile technology continues to evolve time to time. It will have new features every few months. Even regulators can’t keep up with the market technology says Dunstan Prial. In my opinion, social media people also needs to catch up with the development of new technology in order to continue working with this industry too.